Building a Business Plan

Last Updated : 14-11-2023
22 Lessons
79 Enrolled
1 Quiz


In this course, students will explore the fundamentals of marketing for a business including inbound marketing, audience profiling, digital channel analysis, and measurable goal setting with action items. (Include an online marketing plan that mirrors a business plan.)


As a business owner in the digital marketing space, you will learn how to create a buyer persona, create a measurable marketing plan, determine goals and benchmarks, and determine a content strategy using AI and social media tools

Learning Outcomes

Upon successful completion of this course, students will understand how to:

  • Know how to start a business
  • Understand risks, rewards, work
  • Practical and real-world orientation
  • Develop a business plan
  • Get started


  • Start a Pitch
  • Market Analysis
  • Estimated Sales Forecast
  • Estimated Profitability
  • Start-up Costs and Funding
  • Lean Business Plan
  • Complete Business Plan
  • Presentation
  • Written document

Software Program Used in this Course: 

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