Strategic Marketing for HR Professionals

Marketing is not limited to the domain of marketers; it is an integral part of an organization and impacts all departments, including human resources (HR). HR professionals can strengthen employer branding, enhance internal communications, and better align their activities with the overall business strategy by clearly understanding marketing concepts, strategies, and practices. Specifically crafted for HR professionals, this e-textbook introduces important marketing theories and concepts, the creation of marketing strategies, the fundamentals of marketing plans, and product management.

Marketing is the backbone of business success, influencing everything from product development to customer relationships. For HR professionals, understanding marketing concepts is crucial for aligning HR activities with business strategies and enhancing employer branding.