Introduction to Online Marketing

Last Updated : 14-12-2023
20 Lessons
80 Enrolled
4 Quizzes


In this course, students will explore the fundamentals of marketing for a business including inbound marketing, audience profiling, digital channel analysis, and measurable goal setting with action items. (Include an online marketing plan that mirrors a business plan.)


As a business owner in the digital marketing space, you will learn how to create a buyer persona, create a measurable marketing plan, determine goals and benchmarks, and determine a content strategy using AI and social media tools

Learning Outcomes

Upon successful completion of this course, students will understand how to:

  • Understand inbound marketing and its advantages
  • Build a buyer persona for your business
  • Build a brand persona for your business
  • Incorporate storytelling in your brand message
  • Determine the best channels for marketing your business
  • Create a marketing plan that is actionable, measurable, and accountable
  • Create a content plan with key objectives using the best channels and incorporating the brand, buyer’s persona and brand story



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